Edward H. and Joyce Linde Associate Professor of City and Transportation Planning, Department of Urban Studies and Planning
Jinhua Zhao is the Edward H. and Joyce Linde Associate Professor of City and Transportation Planning in the Department of Urban Studies and Planning at MIT. Prof. Zhao aims to establish the behavioral foundation for transport policies, including
- Sensing travel behavior with new data technology and measurement instruments
- Understanding travel by incorporating behavioral economics and social psychology
- Nudging travel behavior through preference shaping and demand management
- Regulating travel by designing behavior-sensitive transport policies
He applies this framework to managing automobile ownership and usage, optimizing public transit planning and operation, promoting active transportation modes, and designing multimodal urban mobility system. Prof. Zhao has been working with London, Chicago, Boston, Vancouver, Shanghai and Singapore to help improve their urban transportation systems and policies. He sees transportation as a language, to describe a person, to characterize a city, and to understand an institution. Prof. Zhao directs the urban mobility research lab JTL and co-directs the Transit Lab at MIT. He holds Master of Science, Master of City Planning and Ph.D. degrees from MIT and a Bachelor’s degree from Tongji University. He very much enjoys working with students.